Remember AOL keywords back in the day? Everyone and their dog advertised, “Use the AOL keyword: aolsucks.” This magic keyword made it easy for anyone to navigate the World Wide Web. Yesterday after class, I went to Carl’s Jr. with a friend. Every tray cover had “http://www.facebook.com/carlsjr” <—- (notice the Facebook keyword?) It’s an easy way for companies to keep tabs on people and collect personal information about your interests and habits. Lesson learned: Facebook will be the next AOL.